FindMe Parking
UI/UX Design Case //2o20
PROJECT
MY ROLE
This project was a requirement for MGMT 115 Lean Startup. Over the course of 10 weeks, teams of five were tasked to come up with a minimum viable product. The duration of this project took place during COVID-19 and therefore we had limitations on our user research. We were not able to physically test our app. The full business plan for our product can be found here.
Although team members were not formally assigned roles, I served as the team's product designer and was fully responsible for designing the app. During this project, I also set goals, conducted weekly meetings, and kept the team on track.
PROBLEM STATEMENT
Drivers wast time driving around the various parking lots on UC Irvine's campus looking for a parking space.
OUR SOLUTION
A smart parking sensor system that helps drivers easily locate vacant parking spaces and is connected to an app thats shows the vacant parking spaces in each parking on UCI's campus. Our goal is to help drivers quickly locate vacant parking spaces
VALUE PROPOSITION
USERS
FindMe Parking helps users quickly and accurately locate parking spaces.
(STUDENTS & FACULTY)
CUSTOMERS
(THE UNIVERSITY)
FindMe Parking improves the flow of traffic, lowering the amount of car accident on campus and decreasing problems with neighboring communities (UTC). The system also improves student and faculty satisfaction.
MINIMUM VIABLE PRODUCT
Smart parking sensor system that indicates the vacancy of each parking space.
HYPOTHESIS TESTING
HYPOTHESIS
Users of the app (B) will be more satisfied with UCI parking than non users (A).
FINDINGS
Group B's ratings were higher than Group A's ratings, the time spent looking for parking decreased. The increase in ratings indicate that users of the app will be more satisfied with UCI parking than non-users
BIAS
Due to the pandemic, Group B was not actually able to use the app while parking. Participants did not include faculty or graduate students.
FINAL DESIGN
To cater to the University and the users, we wanted the design to look clean and professional. Blue is associated with knowledge, trustworthiness, and professionalism. We also added green which is associated with relaxation and honesty.
